CBS, WTF?
By Nadia Prupis, Feb 4, 2010 9:58 PM
In 2004, CBS rejected would-be Superbowl Sunday ads from the United Church of Christ, with a message of tolerance, and from MoveOn.org, with a criticism of then-President George W. Bush. At the time, the network claimed that its policies prohibit “advocacy ads.”
In 2010, CBS changed its anti-advocacy policy just in time to accept a Super Bowl Sunday ad from the conservative Christian group Focus on the Family, with an overtly pro-life message, featuring Heisman Trophy winner Tim Tebow on the one day this year that renders him conveniently and undeniably relevant.
Although it hasn't aired yet, the 30-second commercial is said to feature Tim Tebow and his mother Pam, as she explains her choice—notice the keyword—not to end her difficult pregnancy in 1987, despite her doctor's advice. Today her son is a healthy, talented, award-winning athlete. And that's truly a happy ending for them.
For them.

