A video emerged in China last week showing a young girl being struck by a van and then ignored by numerous people passing by as she lay bleeding has enraged the country’s blogosphere.

The video, released by Guangzhou-based TVS on October 13, shows the 2-year-old nicknamed Yueyue wandering into a narrow lane in the southern city of Fosha. After hitting the youth head on, the van then backs up over her before advancing forward once more over the girls’ body. Up to 18 people are then seen casually walking by as a pool of blood collects around her head.

Since its release, the video has been posted and reposted across media and blog sites across the country. A follow-up report by local media outlet China.com sought to answer some of the more burning questions not addressed in the original video, such as whether or not local police had been brought in to investigate, and whether any witnesses had been contacted.

Xianmei Chen, 58, who eventually pulled the girl out of oncoming traffic, told China.com that nearby shop owners refused her pleas for help by allegedly saying, “It’s not my child.” When interviewed, however, storeowners insisted they hadn’t seen the accident and were not aware of the injured girl lying outside their doors.

The girl’s mother eventually arrived to find her child’s broken body, the report noted. Doctors now say that she is in critical condition and is unable to breathe on her own. Police, meanwhile, posted fliers across the city, offering $50,000 for information on the suspects, one of which was apprehended on the day of the accident. Another turned himself in soon after.

Still, many are wondering why the girl was left for dead in plain view of crowds on the street. The China.com report quoted Xiaoming Gu, a sociology professor from Fudan University, who said people have become inured to images of death and are therefore less likely to respond.

Psychologist Shenzhi Hu said that people in China are fearful of getting involved in others’ affairs as they run the risk of being implicated themselves.

A well-publicized case from 2009 bears out Hu’s statement. In that case, a driver in the northern city of Tianjin pulled over to help an elderly woman who had fallen while attempting to cross a divider in the middle of the road. After making sure that she got to the hospital, he found himself implicated by authorities and fined close to $15,000 for injuring her.

Hu also said passersby that day likely saw others ignoring the girl and so simply followed suit.