Just when you thought your beach vacation couldn't get any more fun, here comes Rabbi Noa Kushner to turn your day at the beach into a "Jewish outdoor venture."
Stacey Palevski reports in j., the Jewish News Weekly of Northern California, that Kushner, the rabbi of Congregation Rodef Sholom in Marin, has launched a new program called Nita (which means “we will plant, we will grow”) to reach out to unaffiliated and disaffected Jewish parents.

"So for instance, if a Nita participant is going to the beach with her family and wants to infuse the outing with Jewish flavor but doesn’t know how, Kushner would either join the family or provide the guidance so they could create their own Jewish outdoor venture," j. reports.

Nita is giving Rodef Sholom a petri dish with which to test innovative Jewish programming and outreach. Alternatively you could call it, as Kushner does, “guerrilla Judaism,” because “it’s going to come to you.”